The Super Bowl is this Sunday, and that means one thing — entertaining and memorable TV commercials.  Coca-Cola is one company known for producing memorable commercials, like this one from my youth:

 

The jingle in this commercial — “I’d Like To Teach The World To Sing” — became an anthem of sorts, sung by schoolchildren everywhere in this country.  The early 1970’s was a time when Americans were waking up to the world around us.  (“It’s A Small World After All” was another popular ditty during that era.)  The Vietnam War was being broadcast into our living rooms every night.  Life Magazine was photographing people and places everywhere.  President Nixon was going to China.  Heck, we’d already been to the moon!

Coca-Cola has a new commercial you may have already seen.  It may not be as memorable as “I’d Like To Buy The World A Coke, And Keep It Company,” but it’s still important:

 

http://www.youtube.com/watch?v=zybnaPqzJ6s&feature=player_detailpage

 

Mark Bittman is the lead food columnist at The New York Times, and he’s not buying:

The beverage companies see the writing on the wall and will lobby, cajole, beg, plead, propagandize, lie, spend and do anything else they have to do to prevent that regulation, just as the tobacco companies did. And chances are, in time, they’ll also accept regulation in the United States while aggressively increasing their marketing efforts overseas. But that won’t work either, because the word is out: Coke is not part of the solution. It’s a big part of the problem.

Read Mark Bittman’s New York Times column here.

Read more on sugar’s role in the development of obesity and metabolic syndrome in this previous Pediablog post.