Yet another reason to party:

Licensed ultrasound techs Teena Gold and Christy Foster, both members of the American Registry for Diagnostic Medical Sonography, perform 3D/4D ultrasound weeknights and Saturdays around northwest Arkansas. The pair founded Baby Face and More as soon as they could afford a high-quality mobile ultrasound machine of their own. Now they charge $100-$350 to help parents indulge their craving for another glimpse of baby. Guests optional.

“Gender reveal is probably the bulk of our work,” Gold said, referring to parties where parents and guests find out the gender of the unborn baby together in real time.

In a country where lice treatment salons (staffed, of course, by “lice technicians”) are all the rage, who is really surprised?

Read Lela Davidson’s article from Today.com here.