Who would’ve thought?
Renaming fruits and vegetables with catchy, attractive monikers could more easily convince children to eat them, according to a new study.
Researchers at Cornell University’s Food and Brand Lab tested the likelihood that students at five ethnically and economically diverse schools schools would eat items dubbed “X-Ray Vision Carrots,” “Power Punch Broccoli,” “Tiny Tasty Tree Tops” and “Silly Dilly Green Beans” over the same foods labeled “Food of the Day.”
Rachel Tepper at the Huffington Post reports:
The results were overwhelming — for instance, in one school 66 percent of the carrots labeled “X-Ray Vision Carrots” were eaten up versus the 32 percent when they were labeled “Food of the Day.”
Read more from Cornell University’s Food and Brand Lab: